Primary Purpose, the Digital Designer or Online marketing position at Martha Stewart provides design support for creative solutions for marketing and sales initiatives on marthastewart.com. The digital designer helps create design and flash treatments for the web, from banner advertising to client micro sites. Additional responsibilities may include supporting print design team as work load requires. Projects Include, Banner design for clients and internal partners, advertising mini sites, Page mock ups for clients and internal partners, Sweeps mock ups for clients and internal partners.
E mail design, Promo modules for clients and internal partners, Logos and icon design for the Web, Ad hoc requests, Responsibilities, Provide digital design support to the Digital Art Director or Marketing Services. Follow design direction to create cohesive marketing solutions across a range of projects, as above. Create multiple versions of banners, as needed. Make revisions to artwork, following project through from start to finish. Ensure all brand equities are consistent across all pieces of a project. Transition flat artwork in to flash, leveraging existing flash templates.
Create original flash files from approved artwork. Understanding and awareness of how rich media can be used online. Adhere to agreed upon delivery schedule coordinated with producers, and ensure digital art director or producer is notified of any changes in schedule. The purpose of this position is to create and produce print advertising and digital materials. As a Senior Designer, this person is responsible for creating a variety of print advertising and visual merchandising materials, including, but not limited to, signage, circulars, direct mail, brochures and ROPs.
In addition, this resource will also be involved in the design and execution of digital pieces including digital signage, email campaigns, and more. The designer will work with writers, Marketing and Merchandising groups to develop unique and effective communication of service and product messages. This person will act as a consumer advocate in design process to ensure messages are valuable in helping the customer through the buying process. Producing design concepts, wire frames, information architectures, compositions and final design pieces including copy layouts for online content, Creating and developing rich media components including flash, flash video, Real or Windows or QuickTime video, Creating and developing images.
Saturday, July 11, 2009
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